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- How can the Target markets be selected?As a marketing manager of the chosen company, you are required to prepare a marketing plan for the company’s new product or service to be launched in Hong Kong. Gather background information aboutthe industry, chosen company, its new product/service, market(s), competitors, and competing/ substitute products; Formulate a marketing plan for the new product/service carefully and intelligently; andHow would you define market positioning? and How would you position your product/service in the market?
- Discuss the selection of the strategy which AMSUPP can use to attractcustomers in Singapore. Information for the case must be used to support the discussionDescribe the Target Market Strategy?write Each variable in the table below has a corresponding indicator (measurement) from the literature? Nb: independent variable:awareness,convenience and benifit, transection mode of online,preventive management dependent variable: cybercrime, development of ecommerce
- Choose a market segment and give examples of how that group of tourists will have an enhanced tourism experience in a hotel. persons with disabilities, single ladies, families with small children, etc. Give concrete examples of tourism product concepts.Why is it important to determine who your target market is?Business: Coffee Shop Indicate who are your potential target market based on the following Gender: What gender your product/Service is targeting?Age: You must identify the age range of your target market. What is the age bracket you are targeting? Educational Background: what is the educational attainment of your target market? Income size: What are their income size? Minimum wage earners? Not less than 15,000/monthly or more? Their income size is also one big factor to identify If your manketcan afford your product. Place: Where does your target market live? Do they live near your store?
- What is marketing? Compare between goods and services. In brief, why and how do you think we can make our customers happy, satisfied and delight? Support your answer with related examples from Oman.You are launching a new product in the market of kohat, consider evaluating the market through SWOT analysis for your business. Explain the type of segmentation and positioning strategy you might consider for your business.Discuss the five marketing orientations under which organisations design and carry out their marketing strategies. Select a retail outlet near your area and evaluate which one of these five concepts the company is adopting. Justify your answers.