What were the major Market segments that Verloop could cater to? Identify the basis of the segmentation. From this market segment, how did Verloop identify their niche?
What were the major Market segments that Verloop could cater to? Identify the basis of the segmentation. From this market segment, how did Verloop identify their niche?
Management, Loose-Leaf Version
13th Edition
ISBN:9781305969308
Author:Richard L. Daft
Publisher:Richard L. Daft
Chapter6: Managing Start-Ups And New Ventures
Section: Chapter Questions
Problem 9DQ
Related questions
Question
![Verloop Today!
In 2021, Verloop has invested $2.5 million into developing bots that can
understand natural languages. This investment will result in the super bots
being able to support 6 new languages taking the total number to over 20
languages across sectors and boundaries. Moving forward, it aims to expand
its presence to Europe and the US.
Currently, there are over 100
people working full time for
Verloop and they plan to
double the size of their team
in the coming months. Their
sales and marketing team
alone has over 30 members.
9
acer
Page < 31
WADHWANI
FOUNDATION
Fo
To ensure a strong growth pipeline, they have covered all major aspects of
marketing in their team structure. They are equipped with specialists in
product marketing, content marketing, demand generation, organic
marketing, paid marketing, social media and brand as well as an events
marketer. They plan to add a customer marketing as well as partner
marketing function by mid-2022.](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F26d974a7-d5f5-47f1-b065-243a89b5e8ca%2Faeb30538-61f9-4ee0-b852-e4b16817717e%2F48nehnx_processed.jpeg&w=3840&q=75)
Transcribed Image Text:Verloop Today!
In 2021, Verloop has invested $2.5 million into developing bots that can
understand natural languages. This investment will result in the super bots
being able to support 6 new languages taking the total number to over 20
languages across sectors and boundaries. Moving forward, it aims to expand
its presence to Europe and the US.
Currently, there are over 100
people working full time for
Verloop and they plan to
double the size of their team
in the coming months. Their
sales and marketing team
alone has over 30 members.
9
acer
Page < 31
WADHWANI
FOUNDATION
Fo
To ensure a strong growth pipeline, they have covered all major aspects of
marketing in their team structure. They are equipped with specialists in
product marketing, content marketing, demand generation, organic
marketing, paid marketing, social media and brand as well as an events
marketer. They plan to add a customer marketing as well as partner
marketing function by mid-2022.
![What were the major Market segments that
Verloop could cater to? Identify the basis of the
segmentation. From this market segment, how
did Verloop identify their niche?](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F26d974a7-d5f5-47f1-b065-243a89b5e8ca%2Faeb30538-61f9-4ee0-b852-e4b16817717e%2Fq6d5q_processed.jpeg&w=3840&q=75)
Transcribed Image Text:What were the major Market segments that
Verloop could cater to? Identify the basis of the
segmentation. From this market segment, how
did Verloop identify their niche?
Expert Solution
![](/static/compass_v2/shared-icons/check-mark.png)
This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
Step by step
Solved in 2 steps with 2 images
![Blurred answer](/static/compass_v2/solution-images/blurred-answer.jpg)
Recommended textbooks for you
![Management, Loose-Leaf Version](https://www.bartleby.com/isbn_cover_images/9781305969308/9781305969308_smallCoverImage.gif)
Management, Loose-Leaf Version
Management
ISBN:
9781305969308
Author:
Richard L. Daft
Publisher:
South-Western College Pub
![Management, Loose-Leaf Version](https://www.bartleby.com/isbn_cover_images/9781305969308/9781305969308_smallCoverImage.gif)
Management, Loose-Leaf Version
Management
ISBN:
9781305969308
Author:
Richard L. Daft
Publisher:
South-Western College Pub