1. Select a product category and after drafting positioning maps that represent the competing products in thatparticular category (based on your own perceptions), find possible market opportunities or gaps in thepositioning maps that have yet to be filled. (Please refer to the picture)2. Why do we say that perceptions count more than reality, at least in the world of marketing? 2. Select a product category and after drafting positioning maps that represent the competing products in thatparticular category (based on your own perceptions), find possible market opportunities or gaps in thepositioning maps that have yet to be filled.Product Category:Possible market opportunities3.Why do we say that perceptions count more than reality, at least in the world of marketing?

We will draw positioning map for car brands

1. Select a product category and after drafting positioning maps that represent the competing products in that particular category (based on your own perceptions), find possible market opportunities or gaps in the positioning maps that have yet to be filled. (Please refer to the picture) 2. Why do we say that perceptions count more than reality, at least in the world of marketing?

1. Select a product category and after drafting positioning maps that represent the competing products in that particular category (based on your own perceptions), find possible market opportunities or gaps in the positioning maps that have yet to be filled. (Please refer to the picture) 2. Why do we say that perceptions count more than reality, at least in the world of marketing?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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