Positioning According to Baines, the following examples are signs of a so-called functional positioning strategy: Select one or more options: The beer brand Stella Artois writes that they have existed since the year 1366 The beer brand Norrlands Guld emphasizes in its commercials that it is "ordinary down-to-earth people" who drink Norrlands Guld Bodyshop mentions that they only make cosmetics that have not been tested on animals The Dacia car brand emphasizes that you get a good car at a low cost if you choose a Dacia Sandero
Positioning According to Baines, the following examples are signs of a so-called functional positioning strategy: Select one or more options: The beer brand Stella Artois writes that they have existed since the year 1366 The beer brand Norrlands Guld emphasizes in its commercials that it is "ordinary down-to-earth people" who drink Norrlands Guld Bodyshop mentions that they only make cosmetics that have not been tested on animals The Dacia car brand emphasizes that you get a good car at a low cost if you choose a Dacia Sandero
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 1SC
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Positioning
According to Baines, the following examples are signs of a so-called functional positioning strategy:
Select one or more options:
The beer brand Stella Artois writes that they have existed since the year 1366
The beer brand Norrlands Guld emphasizes in its commercials that it is "ordinary down-to-earth people" who drink Norrlands Guld
Bodyshop mentions that they only make cosmetics that have not been tested on animals
The Dacia car brand emphasizes that you get a good car at a low cost if you choose a Dacia Sandero
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