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What should be the brand positioning of OEB Breakfast Co. in Calgary Alberta?

What should be the brand positioning of OEB Breakfast Co. in Calgary Alberta?

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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What should be the brand positioning of OEB Breakfast Co. in Calgary Alberta?
4:45 Ceb Breakfast Co. WHY BREAKFAST? We believe that breakfast should be bolstered by artistry and passion. = Our chef-driven concept is led with soul, where the emphasis lies on the people that produce, create, serve and consume our fresh, iconic cuisine. On your plate? Familiar classics balanced with unreplicatable fare you simply won't find anywhere else. With the philosophy of "learn, teach and inspire," our welcoming spaces each tell their own unique stories. Together, we provide an exceptional, ever-evolving experience leaving you soul-full. eatoeb.com
Transcribed Image Text:4:45 Ceb Breakfast Co. WHY BREAKFAST? We believe that breakfast should be bolstered by artistry and passion. = Our chef-driven concept is led with soul, where the emphasis lies on the people that produce, create, serve and consume our fresh, iconic cuisine. On your plate? Familiar classics balanced with unreplicatable fare you simply won't find anywhere else. With the philosophy of "learn, teach and inspire," our welcoming spaces each tell their own unique stories. Together, we provide an exceptional, ever-evolving experience leaving you soul-full. eatoeb.com
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