There are five concepts of marketing that organisation can adopt in order to meet their customers' needs and wants.   (a) Evaluate the advantages and disadvantages of each concept.    (b)Which concept do you believe is the most effective? Why?

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There are five concepts of marketing that organisation can adopt in order to meet their customers' needs and wants.

 

(a) Evaluate the advantages and disadvantages of each concept. 

 

(b)Which concept do you believe is the most effective? Why? 

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