Sarah is small entepreuner she just started her business selling cookies at home, the market is new to her and she needs help to sell and market her products as well as make profit to open her own bakery. a. Recommend affordable ways by which Sarah can market her cookies and reach more customers using technology. b. Explain how Sarah can benefit from techology in these three areas (Financials, customer service, productivity) c. Assuming Sarah's business grew bigger and her operations, customers, demand increased and she started making more profit which E-Business Application (CRM, ERP, SCM. etc) would you recommend to Sarah and why?
Sarah is small entepreuner she just started her business selling cookies at home, the market is new to her and she needs help to sell and market her products as well as make profit to open her own bakery. a. Recommend affordable ways by which Sarah can market her cookies and reach more customers using technology. b. Explain how Sarah can benefit from techology in these three areas (Financials, customer service, productivity) c. Assuming Sarah's business grew bigger and her operations, customers, demand increased and she started making more profit which E-Business Application (CRM, ERP, SCM. etc) would you recommend to Sarah and why?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
MIS
Expert Solution
This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
Step by step
Solved in 2 steps
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Recommended textbooks for you
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning