Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
what is supply operation
Expert Solution

Step 1
The systems, structures, and procedures that plan and execute the movement of goods and services from supplier to ultimate customer are referred to as supply chain operations. It is necessary to review both internal operations and the extended supply chain, which includes suppliers and customers, in order to maximize the effectiveness and efficiency of the operation as a whole.
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