Shama lives in a town of Islamabad approximately 10,000 population. There isn’t a furniture store in the town; shama is thinking about opening one. She has good business and marketing skills based on previous work experience and is confident she can operate the store successfully. But, she isn’t certain that a retail furniture store is an attractive industry. What would you recommend to shama that she do to consider this matter? *
Shama lives in a town of Islamabad approximately 10,000 population. There isn’t a furniture store in the town; shama is thinking about opening one. She has good business and marketing skills based on previous work experience and is confident she can operate the store successfully. But, she isn’t certain that a retail furniture store is an attractive industry. What would you recommend to shama that she do to consider this matter? *
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Shama lives in a town of Islamabad approximately 10,000 population. There isn’t a furniture store in the town; shama is thinking about opening one. She has good business and marketing skills based on previous work experience and is confident she can operate the store successfully. But, she isn’t certain that a retail furniture store is an attractive industry. What would you recommend to shama that she do to consider this matter? *
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