Suppose you have been hired as a marketer by an onlineretailer, such as Wayfair or Amazon, to help develop a newmarketing mix. State one thing you would do to improve theretailer’s position through each of the four strategic elements:product, distribution, promotion, and pricing.
Suppose you have been hired as a marketer by an onlineretailer, such as Wayfair or Amazon, to help develop a newmarketing mix. State one thing you would do to improve theretailer’s position through each of the four strategic elements:product, distribution, promotion, and pricing.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Suppose you have been hired as a marketer by an online
retailer, such as Wayfair or Amazon, to help develop a newmarketing mix. State one thing you would do to improve the
retailer’s position through each of the four strategic elements:
product, distribution, promotion, and pricing.
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