Now that you’ve identified the organization’s SWOT, you need to determine the project and its objectives and metrics. This project should be based on an unmet opportunity for the organization, or to minimize a potential threat. What does the organization need to do to advance its goals and/or expand its competitive advantage? How will you measure their progress? Company: Apple is the company Oppertunity: Apple branding through innovation to increase sale accross their ecosystem Complete the following: • Develop at least 2 metrics to evaluate achievement of each of the project objectives. Provide a 1-page explanation for why these are appropriate metrics for each of the objectives. What are 2 metrics?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Now that you’ve identified the organization’s SWOT, you need to determine the project and its objectives and metrics. This project should be based on an unmet opportunity for the organization, or to minimize a potential threat. What does the organization need to do to advance its goals and/or expand its competitive advantage? How will you measure their progress? Company: Apple is the company

Oppertunity: Apple branding through innovation to increase sale accross their ecosystem

Complete the following:

• Develop at least 2 metrics to evaluate achievement of each of the project objectives.

Provide a 1-page explanation for why these are appropriate metrics for each of the objectives.

What are 2 metrics? 

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