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Business
Management
Type of Strategy and Definition Intended Strategy A type of strategy a business or organisation intends. Realised Strategy A strategy that an organisation follows. Emergent Strategy An unplanned strategy that an organisation identifies in response to unexpected opportunities and challenges. Non-realised strategy The abandoned parts of an intended strategy. Deliberate Strategy The portion of an intended strategy that is still pursued over time. Question Identify and discuss the type of strategy, based on what was discussed that Peter needs to adopt. Information from the scenario must be included to support the discussion. Please see attachment with scenario

Type of Strategy and Definition Intended Strategy A type of strategy a business or organisation intends. Realised Strategy A strategy that an organisation follows. Emergent Strategy An unplanned strategy that an organisation identifies in response to unexpected opportunities and challenges. Non-realised strategy The abandoned parts of an intended strategy. Deliberate Strategy The portion of an intended strategy that is still pursued over time. Question Identify and discuss the type of strategy, based on what was discussed that Peter needs to adopt. Information from the scenario must be included to support the discussion. Please see attachment with scenario

Understanding Business
Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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Type of Strategy and Definition Intended Strategy A type of strategy a business or organisation intends. Realised Strategy A strategy that an organisation follows. Emergent Strategy An unplanned strategy that an organisation identifies in response to unexpected opportunities and challenges. Non-realised strategy The abandoned parts of an intended strategy. Deliberate Strategy The portion of an intended strategy that is still pursued over time. Question Identify and discuss the type of strategy, based on what was discussed that Peter needs to adopt. Information from the scenario must be included to support the discussion. Please see attachment with scenario

Scenario: Peter is considering operating a local business in the textile, clothing and footwear sector. Peter has completed research into the operations of similar businesses both locally and regionally and intends to market and sell his products both at the local and regional level at the same time. Peter understands that to shape the business's overall strategy there are various strategic drivers both internally and externally which must be considered and wants expert advice on these drivers relevant to his business. He is also struggling with deciding on the best structure for the organization, as well as the most effective ways of marketing his products to ensure that they are more attractive to buyers than the current options. Peter is considering a strategic alliance but is not sure if to form links among non-competitive firms or associate with firms in an un-related activity. He is also aware that even other types strategic alliances exist but does not have a good grasp on this area to make an informed choice. Peter is aware of internal and external tools which businesses use to understand the operating environment but is unsure which ones are feasible for his business or will provide the most relevant information. Peter wants to go global in the future. He was listening to a radio program and they mentioned that there are drivers that shape strategies when persons are considering going global but he is not familiar with what these are. Whilst Peter has a lot of ideas, he recognizes the need for help to ensure his success.
Transcribed Image Text:Scenario: Peter is considering operating a local business in the textile, clothing and footwear sector. Peter has completed research into the operations of similar businesses both locally and regionally and intends to market and sell his products both at the local and regional level at the same time. Peter understands that to shape the business's overall strategy there are various strategic drivers both internally and externally which must be considered and wants expert advice on these drivers relevant to his business. He is also struggling with deciding on the best structure for the organization, as well as the most effective ways of marketing his products to ensure that they are more attractive to buyers than the current options. Peter is considering a strategic alliance but is not sure if to form links among non-competitive firms or associate with firms in an un-related activity. He is also aware that even other types strategic alliances exist but does not have a good grasp on this area to make an informed choice. Peter is aware of internal and external tools which businesses use to understand the operating environment but is unsure which ones are feasible for his business or will provide the most relevant information. Peter wants to go global in the future. He was listening to a radio program and they mentioned that there are drivers that shape strategies when persons are considering going global but he is not familiar with what these are. Whilst Peter has a lot of ideas, he recognizes the need for help to ensure his success.
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