Can you help me to write strategy map for Sheng Siong Supermarket? I also provided a sample in imgae so you can check it out how to do it. Please do not copy from anywhere directly.
Can you help me to write strategy map for Sheng Siong Supermarket? I also provided a sample in imgae so you can check it out how to do it. Please do not copy from anywhere directly.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Can you help me to write strategy map for Sheng Siong Supermarket?
I also provided a sample in imgae so you can check it out how to do it. Please do not copy from anywhere directly.

Transcribed Image Text:Strategy Map
Increase
Sales
Providing
Fast
Customer
Services
Increase
Customer
Satisfaction
Employees
learning
about new
technological
trends
Increase in
website
traffic
Having a
Product
innovation
Team
Grow
Profitability
Offering new
sustainable
products
Justification and Explanation of Strategy Map
Having a product innovation team can in turn allow them to identify and create new
sustainable products that can be used to sell under Shopee's own brand in their website,
creating a new product line which will meet the growing market of customers looking for
sustainable products and hence increasing in the traffic of website. This potentially creates
conversion and hence results in an increase in sales, growing in profitability. At the same
time, having employees learn of the new trends in AI to implement into the website to
improve the functionality allows Shopee to be able to provide fast customer services, leading
to increase in customer satisfaction and hence, repeat, or new customers visitation to the
website resulting in both increase in profitability and sales.
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