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months from August to October. However, for the remainder of the year there are no updates and advertising. Roca Berry seems to be, therefore, following a trategy: iven its popularity as a Halloween destination, Roca Berry Farms follows a media strategy of advertising heavily (usually through Facebook and social media updates) during the media schedul

months from August to October. However, for the remainder of the year there are no updates and advertising. Roca Berry seems to be, therefore, following a trategy: iven its popularity as a Halloween destination, Roca Berry Farms follows a media strategy of advertising heavily (usually through Facebook and social media updates) during the media schedul

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Given its popularity as a Halloween destination, Roca Berry Farms follows a media strategy of advertising heavily (usually through Facebook and social media updates) during the months from August to October. However, for the remainder of the year there are no updates and advertising. Roca Berry seems to be, therefore, following a _____ media scheduling strategy: - A. Pulsing - B. Continuity - C. Flighting - D. All of the above
Transcribed Image Text:Given its popularity as a Halloween destination, Roca Berry Farms follows a media strategy of advertising heavily (usually through Facebook and social media updates) during the months from August to October. However, for the remainder of the year there are no updates and advertising. Roca Berry seems to be, therefore, following a _____ media scheduling strategy: - A. Pulsing - B. Continuity - C. Flighting - D. All of the above
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