Let's modify the scenario from Q1 and Q2 a bit. Management estimates that the incremental promotionprogram required to generate sufficient demand to boost sales by 20% will need to be:Marketing Costs$ 60,000 (exclusive of commissions)Consumer Advertising$ 56,135$ 39,295Trade PromotionSales Promotion$25,000The total market for craft beer sold in six packs is about 2,500,000 six packs per year. How much marketshare will Shannon's need to acquire in order to break-even on the incremental costs that areanticipated? Express your answer in percent format to two decimal places. For example, 5.00 for fivepercent or .50 for one-half of one percent. Do not include the percent sign.

To calculate the market share Shannon's needs to acquire in order to break even on the anticipated…

Answered: Let's modify the scenario from Q1 and…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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