please help me can you show me step by step how you get the answer please im really confused An ad campaign ror a new snack chip WIll be conaucted in a limited geograpnical area and can use TV time, radio time, and newspaper ads. Information about each medium is shown below. Medium Cost Per Ad # Reached Exposure Quality TV 500 10000 30 Radio 250 2500 40 Newspaper 150 2000 25 Consider the following limitations: (1) the advertising budget is $20,000, and (2) they must achieve an exposure quality of at least 1000, (3) the number of TV ads cannot exceed the number of radio ads by more than 4. Develop and solve an LP model to determine the number of ads in each medium in order to maximize the total number reached. Hint: to avoid errors and confusions, first write down the algebraic formulation on paper before solving the model in Excel. (a) What is the optimal solution? Optimal number of TV ads is Optimal number of Radio ads is Optimal number of Newspaper ads is (b) The maximum total number reached is (c)How much do they have to pay for the optimal number of TV ads?
please help me can you show me step by step how you get the answer please im really confused An ad campaign ror a new snack chip WIll be conaucted in a limited geograpnical area and can use TV time, radio time, and newspaper ads. Information about each medium is shown below. Medium Cost Per Ad # Reached Exposure Quality TV 500 10000 30 Radio 250 2500 40 Newspaper 150 2000 25 Consider the following limitations: (1) the advertising budget is $20,000, and (2) they must achieve an exposure quality of at least 1000, (3) the number of TV ads cannot exceed the number of radio ads by more than 4. Develop and solve an LP model to determine the number of ads in each medium in order to maximize the total number reached. Hint: to avoid errors and confusions, first write down the algebraic formulation on paper before solving the model in Excel. (a) What is the optimal solution? Optimal number of TV ads is Optimal number of Radio ads is Optimal number of Newspaper ads is (b) The maximum total number reached is (c)How much do they have to pay for the optimal number of TV ads?
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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Transcribed Image Text:please help me can you show me step by step
how you get the answer please im really
confused
An ad campaign ror a new snack chip WIll be conaucted in a limited geograpnical area and can use TV
time, radio time, and newspaper ads. Information about each medium is shown below.
Medium
Cost Per Ad # Reached
Exposure Quality
TV
500
10000
30
Radio
250
2500
40
Newspaper
150
2000
25
Consider the following limitations: (1) the advertising budget is $20,000, and (2) they must achieve an
exposure quality of at least 1000, (3) the number of TV ads cannot exceed the number of radio ads by
more than 4.
Develop and solve an LP model to determine the number of ads in each medium in order to maximize the
total number reached.
Hint: to avoid errors and confusions, first write down the algebraic formulation on paper before solving the
model in Excel.
(a) What is the optimal solution?
Optimal number of TV ads is
Optimal number of Radio ads is
Optimal number of Newspaper ads is
(b) The maximum total number reached is
(c)How much do they have to pay for the optimal number of TV ads?
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