1. The threat from substitutes is high when: a.Switching costs are high b.The substitutes are very similar c.Quality of substitute is lower d.Price of the substitute is similar
1. The threat from substitutes is high when: a.Switching costs are high b.The substitutes are very similar c.Quality of substitute is lower d.Price of the substitute is similar
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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1. The threat from substitutes is high when:
a.Switching costs are high
b.The substitutes are very similar
c.Quality of substitute is lower
d.Price of the substitute is similar
2..The starting point of scenario planning is the:
a.Vision Statement
b.Strategic Goal
c.Key Focal Issue
d.Scenario
3.In scenario planning, driving forces may be identified by:
a.Interview with key stakeholder
b.Porter’s Five Forces analysis
c.STEEP analysis
d.All of the foregoing
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