Using a PESTEL tool, identify and analyze trends and industry (macro) changes/trends/opportunities related to a particular product/ offering and find it exciting/innovative. Assess the impact and implications of the factors. Provide frameworks for identifying the key strategic drivers of change and organizational capability, including assessing strategic fit and gap analysis. Include the name of the company and briefly describe its primary operations.

Using a PESTEL tool, identify and analyze trends and industry (macro) changes/trends/opportunities related to a particular product/ offering and find it exciting/innovative. Assess the impact and implications of the factors. Provide frameworks for identifying the key strategic drivers of change and organizational capability, including assessing strategic fit and gap analysis. Include the name of the company and briefly describe its primary operations.

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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