Give typing answer with explanation and conclusion Consider 7/11 convenience stores (Google them if you aren't familar). Which of the following macro marketing strategies seems to give them a sustainable competitive advantage ? A. Customer excellence B. Operational Excellence C. Product excellence D. Locational excellence

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
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Give typing answer with explanation and conclusion Consider 7/11 convenience stores (Google them if you aren't familar). Which of the following macro marketing strategies seems to give them a sustainable competitive advantage ? A. Customer excellence B. Operational Excellence C. Product excellence D. Locational excellence
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