Give typing answer with explanation and conclusion Consider 7/11 convenience stores (Google them if you aren't familar). Which of the following macro marketing strategies seems to give them a sustainable competitive advantage ? A. Customer excellence B. Operational Excellence C. Product excellence D. Locational excellence

Give typing answer with explanation and conclusion Consider 7/11 convenience stores (Google them if you aren't familar). Which of the following macro marketing strategies seems to give them a sustainable competitive advantage ? A. Customer excellence B. Operational Excellence C. Product excellence D. Locational excellence

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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You are the new marketing manager for The Westside Coffee Company. You have been tasked with developing a strategic marketing and communications plan to improve store performance. Over the next few weeks, you will develop different elements of your marketing and communications plan. Consumer/Marketplace Insights and Micro-Moments Resource: Read the articles from the University Library. Perform a price/quality segmentation analysis using the resources provided in the University Library. You will need toYou are the new marketing manager for The Westside Coffee Company. You have been tasked with developing a strategic marketing and communications plan to improve store performance. Over the next few weeks, you will develop different elements of your marketing and communications plan. Consumer/Marketplace Insights and Micro-Moments Resource: Read the articles from the University Library. Perform a price/quality segmentation analysis using the resources provided in the University…
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