a. Explain the segmentation strategy used by the Apple company and consequently identify which customer is the company serving? b. Identify the Targeting Strategy that the Apple company is using (Undifferentiated, Differentiated, Concentrated marketing or Micromarketing) and explain your choice.

a. Explain the segmentation strategy used by the Apple company and consequently identify which customer is the company serving? b. Identify the Targeting Strategy that the Apple company is using (Undifferentiated, Differentiated, Concentrated marketing or Micromarketing) and explain your choice.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter6: Target Markets: Segmentation And Evaluation

Section: Chapter Questions

Problem 2DYMP

See similar textbooks

Related questions

Q: Which segmentation base is used by this company?

A: The segmentation is done to divide the customers with similar characteristics in a group this makes…

Q: When an Idaho-based discount hardware chain sent snow shovels to its Augusta, Georgia, store in…

A: When an Idaho-based discount hardware chain sent snow shovels to its Augusta, Georgia, store in…

Q: OT Market Segmentation Geographic Nations, regions, states, countries, cities Age, gender, family…

A: Market segmentation can be described as grouping potential customers into different segments as per…

Q: You have been asked to identify various segments in the market andthen a potential targeting…

A: Marketing is a vast topic including various areas like segmentation and targetting, promotion,…

Q: Marketers use several segmentation categories and various variables within each category when…

A: Market segmentation is the strategy of dividing the market of potential customers into groups or…

Q: Segmentation. State its purpose

A: Marketing is basically to create customers and retain them for very long. It creates an exchange…

Q: In B2B marketing, the most common strategies for segmenting a market are based on geography,…

A: Market segmentation aids businesses in creating customized marketing plans that address the features…

Q: Choose a brand from your local market and use BGC Matrix to analyze its portfolio. 2. Conduct SWOT…

A: The BCG Matrix specifies the Boston Consulting Group Matrix which is about the aspect of strategic…

Q: Market targeting can be carry out at several different levels. Explain micro-marketing and…

A: Introduction:- Target market refers to the specific group of people's who have shared…

Q: What are the diffrent ways to segment a consumer market? Does it makes sense to use more than just a…

A: After the production process, the marketing process starts in an organization which helps to promote…

Q: Identify the target market for a food truck using at least 2 segmentation types and provide a…

A: Market Segmentation Strategies for a Successful Food Truck BusinessIn the dynamic landscape of the…

Q: You have been hired to develop a marketing plan for QANTAS Airlines. Discuss the 4 segmentation…

A: Market Segmentation refers to the activity of grouping the entire customer market into smaller and…

Q: by choosing a product or product category that interests you. Next, prepare a detailed market…

A: Market segmentation can help you to define and better understand your target audiences and ideal…

Q: You are the marketing manager for Bilbo Industries. You have been asked to estimate the demand for a…

A: Marketing segmentation is the process of dividing customers into different segments based on common…

Q: A college wants to focus its marketing efforts on retention of current students. They have a choice…

A: Before getting into the question, let’s first understand the concept of segmentation. Segmentation:…

Q: Identify and briefly describe 1-3 segments that this company serves. WALMART Walmart Geographic…

A: Market segmentation is a practice of consolidating target customers into different groups based on…

Q: Describe the segmentation strategy and bases of segmentation? My target market is people who watch…

A: Market segmentation is a process of marketing where the target consumers are classified into…

Q: What is the process of selecting an appropriate segmentation approach and deciding which customer…

A: Segmentation Group Customers with similar needs in to customer segments, and then determine the…

Question

100%

a. Explain the segmentation strategy used by the Apple company and consequently identify which customer is the company serving?

b. Identify the Targeting Strategy that the Apple company is using (Undifferentiated, Differentiated, Concentrated marketing or Micromarketing) and explain your choice.

please answer in your words

Expert Solution

This question has been solved!

Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.

This is a popular solution!

SEE SOLUTION Check out a sample Q&A here

Segmentation strategy

VIEW

Explain the segmentation strategy used by the Apple company

VIEW

Identify the Targeting Strategy that the Apple company is using

VIEW

Trending now

This is a popular solution!

Step by step

Solved in 3 steps

SEE SOLUTION Check out a sample Q&A here

Knowledge Booster

Learn more about

Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, operations-management and related others by exploring similar questions and additional content below.

Similar questions

How does each firm employ psychographic segmentation (such as the AIL statements and the VALS approach) to the marketing of its products? Is there a relationship between the use of psychographic segmentation and the types of products sold by each firm?
For each of the following products, identify the segmentation base that you consider the best for targeting consumers: (a) biscuits, (b) shampoo, (c) wireless broadband, and (d) holidays. Explain your choices. You are required to use 4 key types of market segmentation provided Geographic, Demographics, Psychographics, Behaviour
The requirements for effective segmentation are measurable, accessible, substanial, and actionable. Give the meaning and significance of each and an example of each. And what is market targeting? Describe and give the importance and example of it.
identify the segmentation bases and variables applicable for three (3) different products or companies within Grace Kennedy company. Recommend appropriate target marketing strategy for Grace Kennedy company. Identify the relevant USP being touted by each product and write a positioning statement for each product.
As you start developing the marketing plan, you realize the product (iPad) and customer’s need must match. Customers are motivated to by products and services based on their personnal wants and needs. Research the products your selected company promotes. Choose 1 top product. Cutomer Target: Who is your primary cutomer target? (b) Explain the demographics and psychographic profile of your primary customer. (c) Consider if this target market will change and grow in the next decade. (d) Include this information in this section.Customer segments:Decide if the customer groups should be segmeted. (b) Renmember to segment based on homogenous and heterogenous groups. (c) It is important to make sure the groups are large enough to generate substantial revenue for the company.Product Position: Consider the images of your company and its 1 top product (iPad) (b) What positioning strategy will you incorporate into the plan? (c) Consider how you will position the product in the market. (d)…
List and briefly describe five commonly used market segmentation approaches. Provide an example for each.
Choose a brand from your local market and use BGC Matrix to analyze its portfolio. 2. Conduct SWOT analysis of the same brand and provide recommendations to improve its marketing efforts.
Current market strategy of apple company on the basis of segmentation and pls explain this pic parts
What can be the segmentation strategy of a stainless steel pan with digital thermometer reading that is powered by the heat generated while cooking? How can a geographic segmentation method and a benefit segmentation method benefit a stainless steel pan with digital thermometer reading that is powered by the heat generated while cooking? What external data can I use to support the claim that the consumers living within regions with hot climate will buy the stainless steel pan with digital thermometer reading that is powered by the heat generated while cooking and that sales will be higher in summer? Using the differentiated targeting strategy, how can we target the home cooks and professional chef segments to buy the stainless steel pan with digital thermometer reading that is powered by the heat generated while cooking? Using the PESTEL analysis, identify and explain the environmental factors that could affect the launch and commercialization of the stainless steel pan with digital…
In B2B marketing, the most common strategies for segmenting a market are based on geography, customer characteristics, and product-use () a) True () b) False
Asap
How might a law mower company use segmentation for positioning purposes? AT present, the manual reel mower market is rather small but growing. What marketing mix recommendations could be used to significantly expand this market?