company should do when the way they position their product no longer works

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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  1. Define and explain what a company should do when the way they position their product no longer works.

 

  1. Short Answer: What are four important things to include in a positioning statement?

 

  1. Short Answer: This chapter discusses five important notes to keep in mind when creating a position statement. State and explain three of those.

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