Learning Activity 4: Strategic Sales Management How has the advent and rapid evolution of digital technology transformed traditional sales management strategies, and what do you think are the most significant challenges and opportunities this transformation brings? In addition, please select and describe an example of company that has embraced change and implemented a unique and effective sales strategy.
Learning Activity 4: Strategic Sales Management How has the advent and rapid evolution of digital technology transformed traditional sales management strategies, and what do you think are the most significant challenges and opportunities this transformation brings? In addition, please select and describe an example of company that has embraced change and implemented a unique and effective sales strategy.
Chapter2: Planning, Implementing, And Evaluating Marketing Strategies
Section: Chapter Questions
Problem 1SC
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Transcribed Image Text:Learning Activity 4: Strategic Sales
Management
How has the advent and rapid evolution of digital technology transformed
traditional sales management strategies, and what do you think are the most
significant challenges and opportunities this transformation brings? In addition,
please select and describe an example of company that has embraced change
and implemented a unique and effective sales strategy.
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