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The service package is defined as a bundle of goods and services with information that is provided in some environments. This bundle consists of five features (as shown in Figure 1.6) in the shape of an onion with the service experience at the core. FIGURE 1.6 Service Package Information Supporting Facility Explicit Services Service Experience Implicit Services Facilitating Goods Description 1. Supporting facility. The physical resources that must be in place before a service can be offered. Examples are a golf course, a ski lift, a hospital, and an airplane. 2. Facilitating goods. The material purchased or consumed by the buyer, or the items provided by the customer. Examples are golf clubs, skis, food items, replacement auto parts, legal documents, and medical supplies. 3. Information. Data that are available from the customer or provider to enable efficient and customized service. Examples include electronic patient medical records, airline showing seats available on a flight, customer preferences from prior visits, GPS website location of customer to dispatch a taxi, and Google map link on a hotel website. 4. Explicit services. The benefits that are readily observable by the senses and that consist of the essential or intrinsic features of the service. Examples are the absence of pain when a tooth is repaired, a smooth-running automobile after a tune-up, and the response time of a fire department. 5. Implicit services. Psychological benefits that the customer may sense only vaguely, or the extrinsic features of the service. Examples are the status of a degree from an Ivy League school, the privacy of a loan office, and worry-free auto repair.

The service package is defined as a bundle of goods and services with information that is provided in some environments. This bundle consists of five features (as shown in Figure 1.6) in the shape of an onion with the service experience at the core. FIGURE 1.6 Service Package Information Supporting Facility Explicit Services Service Experience Implicit Services Facilitating Goods Description 1. Supporting facility. The physical resources that must be in place before a service can be offered. Examples are a golf course, a ski lift, a hospital, and an airplane. 2. Facilitating goods. The material purchased or consumed by the buyer, or the items provided by the customer. Examples are golf clubs, skis, food items, replacement auto parts, legal documents, and medical supplies. 3. Information. Data that are available from the customer or provider to enable efficient and customized service. Examples include electronic patient medical records, airline showing seats available on a flight, customer preferences from prior visits, GPS website location of customer to dispatch a taxi, and Google map link on a hotel website. 4. Explicit services. The benefits that are readily observable by the senses and that consist of the essential or intrinsic features of the service. Examples are the absence of pain when a tooth is repaired, a smooth-running automobile after a tune-up, and the response time of a fire department. 5. Implicit services. Psychological benefits that the customer may sense only vaguely, or the extrinsic features of the service. Examples are the status of a degree from an Ivy League school, the privacy of a loan office, and worry-free auto repair.

Practical Management Science
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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Can you guys help me on this? Thank you!

The business project is about fast food restaurant In-N-Out Burger

Here's the service package: 

 

  1. Define the service package for this business project.
  2. Define the service's location decision process.
The service package is defined as a bundle of goods and services with information that is provided in some environments. This bundle consists of five features (as shown in Figure 1.6) in the shape of an onion with the service experience at the core. FIGURE 1.6 Service Package Information Supporting Facility Explicit Services Service Experience Implicit Services Facilitating Goods Description 1. Supporting facility. The physical resources that must be in place before a service can be offered. Examples are a golf course, a ski lift, a hospital, and an airplane. 2. Facilitating goods. The material purchased or consumed by the buyer, or the items provided by the customer. Examples are golf clubs, skis, food items, replacement auto parts, legal documents, and medical supplies. 3. Information. Data that are available from the customer or provider to enable efficient and customized service. Examples include electronic patient medical records, airline showing seats available on a flight, customer preferences from prior visits, GPS website location of customer to dispatch a taxi, and Google map link on a hotel website. 4. Explicit services. The benefits that are readily observable by the senses and that consist of the essential or intrinsic features of the service. Examples are the absence of pain when a tooth is repaired, a smooth-running automobile after a tune-up, and the response time of a fire department. 5. Implicit services. Psychological benefits that the customer may sense only vaguely, or the extrinsic features of the service. Examples are the status of a degree from an Ivy League school, the privacy of a loan office, and worry-free auto repair.
Transcribed Image Text:The service package is defined as a bundle of goods and services with information that is provided in some environments. This bundle consists of five features (as shown in Figure 1.6) in the shape of an onion with the service experience at the core. FIGURE 1.6 Service Package Information Supporting Facility Explicit Services Service Experience Implicit Services Facilitating Goods Description 1. Supporting facility. The physical resources that must be in place before a service can be offered. Examples are a golf course, a ski lift, a hospital, and an airplane. 2. Facilitating goods. The material purchased or consumed by the buyer, or the items provided by the customer. Examples are golf clubs, skis, food items, replacement auto parts, legal documents, and medical supplies. 3. Information. Data that are available from the customer or provider to enable efficient and customized service. Examples include electronic patient medical records, airline showing seats available on a flight, customer preferences from prior visits, GPS website location of customer to dispatch a taxi, and Google map link on a hotel website. 4. Explicit services. The benefits that are readily observable by the senses and that consist of the essential or intrinsic features of the service. Examples are the absence of pain when a tooth is repaired, a smooth-running automobile after a tune-up, and the response time of a fire department. 5. Implicit services. Psychological benefits that the customer may sense only vaguely, or the extrinsic features of the service. Examples are the status of a degree from an Ivy League school, the privacy of a loan office, and worry-free auto repair.
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