Executive summary • Overview of H-E-B vision, mission and core values • Summary of goals and objectives • Description of the market and competitive environment • Expected outcomes Market Analysis ⚫ HEB's trends and consumer behavior ⚫ SWOT Analysis: (Martin, 2024) Strengths: What H-E-B does well in ■ What separates them from other competitors What are their biggest strengths o Weaknesses: What does H-E-B do poorly on? ■ What processes or products need improvement? What do competitors do better than H-E-B 。 Opportunities: How can H-E-B leverage unique company strengths ■ Any trends that H-E-B can take advantage of ■ o Threats: Is there an emerging need for your product or service? ■ Is there a chance of changing customer attitudes towards H-E-B ■ Does H-E-B have any weaknesses that put them at risk ■ What should emerge competitors should be kept an eye on Goals and Objectives ⚫ H-E-B expansion • Increase operational planning and reduce cost Increase customer experience with new services and/or technology Promote creativity in product and services Financial and Resource planning: Risk management and contingency planning ■ Forecast revenue growth and financial milestones Recruitment and employee retention plans ·
Executive summary • Overview of H-E-B vision, mission and core values • Summary of goals and objectives • Description of the market and competitive environment • Expected outcomes Market Analysis ⚫ HEB's trends and consumer behavior ⚫ SWOT Analysis: (Martin, 2024) Strengths: What H-E-B does well in ■ What separates them from other competitors What are their biggest strengths o Weaknesses: What does H-E-B do poorly on? ■ What processes or products need improvement? What do competitors do better than H-E-B 。 Opportunities: How can H-E-B leverage unique company strengths ■ Any trends that H-E-B can take advantage of ■ o Threats: Is there an emerging need for your product or service? ■ Is there a chance of changing customer attitudes towards H-E-B ■ Does H-E-B have any weaknesses that put them at risk ■ What should emerge competitors should be kept an eye on Goals and Objectives ⚫ H-E-B expansion • Increase operational planning and reduce cost Increase customer experience with new services and/or technology Promote creativity in product and services Financial and Resource planning: Risk management and contingency planning ■ Forecast revenue growth and financial milestones Recruitment and employee retention plans ·
Chapter6: International Management
Section6.7: The Necessity Of Global Markets
Problem 3DQ: What can McDonalds do to address Bakshis concerns?
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Please original work
Background info on business: H-E-B Grocery
Compose a one-page Executive Summary page: to which would include: brand, products, advertising and sales information
Please reference in text citation and add weblinks
Transcribed Image Text:Executive summary
• Overview of H-E-B vision, mission and core values
• Summary of goals and objectives
• Description of the market and competitive environment
• Expected outcomes
Market Analysis
⚫ HEB's trends and consumer behavior
⚫ SWOT Analysis: (Martin, 2024)
Strengths:
What H-E-B does well in
■ What separates them from other competitors
What are their biggest strengths
o Weaknesses:
What does H-E-B do poorly on?
■ What processes or products need improvement?
What do competitors do better than H-E-B
。 Opportunities:
How can H-E-B leverage unique company strengths
■ Any trends that H-E-B can take advantage of
■
o Threats:
Is there an emerging need for your product or service?
■ Is there a chance of changing customer attitudes towards H-E-B
■
Does H-E-B have any weaknesses that put them at risk
■
What should emerge competitors should be kept an eye on
Goals and Objectives
⚫ H-E-B expansion
• Increase operational planning and reduce cost
Increase customer experience with new services and/or technology
Promote creativity in product and services
Financial and Resource planning:
Risk management and contingency planning
■ Forecast revenue growth and financial milestones
Recruitment and employee retention plans
·
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