In your Expert Opinion, How do the risks differ when you start your business using a purely product development process versus a purely customer development process approach? What are the elements that go into a customer profile and why is each one useful? What are some of the ways that you could use secondary research to better understand the various segments of your market and to develop promotional materials?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter5: Marketing Research And Information Systems
Section: Chapter Questions
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In your Expert Opinion, How do the risks differ when you start your business using a purely product development process versus a purely customer development process approach?

What are the elements that go into a customer profile and why is each one useful?

What are some of the ways that you could use secondary research to better understand the various segments of your market and to develop promotional materials?

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