Answered: Herbal Essences shampoos for dry hair,…

Herbal Essences shampoos for dry hair, damaged hair, colored hair, hair fall, normal hair, and other hair conditions, is an example of benefit segmentation. O True O False

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

False
Herbal Essences shampoos for dry hair, damaged hair, colored hair, hair
fall, normal hair, and other hair conditions, is an example of benefit
segmentation.
True
O False

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