The news media reports a shocking fact from the Centers for DiseaseControl and Prevention (CDC): Bread is the number-one source ofsodium in the average American diet. In fact, most people get twiceas much sodium from bread and rolls as they do from a bag of saltysnacks such as chips or pretzels.29 Imagine that you are a marketer fora baking company whose main product lines are bread and rolls. Foryears, your company has focused on “heart-healthy” as a key claim.1. You have been assigned to create a new strategy and tacticsfor your firm’s Facebook page. Would you continue toemphasize the heart-healthy message? Would you refer tothe CDC study or ignore it?
The news media reports a shocking fact from the Centers for DiseaseControl and Prevention (CDC): Bread is the number-one source ofsodium in the average American diet. In fact, most people get twiceas much sodium from bread and rolls as they do from a bag of saltysnacks such as chips or pretzels.29 Imagine that you are a marketer fora baking company whose main product lines are bread and rolls. Foryears, your company has focused on “heart-healthy” as a key claim.1. You have been assigned to create a new strategy and tacticsfor your firm’s Facebook page. Would you continue toemphasize the heart-healthy message? Would you refer tothe CDC study or ignore it?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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The news media reports a shocking fact from the Centers for Disease
Control and Prevention (CDC): Bread is the number-one source of
sodium in the average American diet. In fact, most people get twice
as much sodium from bread and rolls as they do from a bag of salty
snacks such as chips or pretzels.29 Imagine that you are a marketer for
a baking company whose main product lines are bread and rolls. For
years, your company has focused on “heart-healthy” as a key claim.
1. You have been assigned to create a new strategy and tactics
for your firm’s Facebook page. Would you continue to
emphasize the heart-healthy message? Would you refer to
the CDC study or ignore it?
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