When a marketer divides the buyers into groups based on their knowledge, attitudes, uses, or responses to a product, this is an example of segmentation. O a. behavioural O b. demographic c. age and life cycle d. psychographic Which group determines a product's position relative to competing products? O a. retailers O b. manufacturers O c. suppliers O d. consumers
When a marketer divides the buyers into groups based on their knowledge, attitudes, uses, or responses to a product, this is an example of segmentation. O a. behavioural O b. demographic c. age and life cycle d. psychographic Which group determines a product's position relative to competing products? O a. retailers O b. manufacturers O c. suppliers O d. consumers
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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When a marketer divides the buyers into groups based on their knowledge, attitudes, uses, or responses to a
product, this is an example of
segmentation.
O a. behavioural
b. demographic
age and life cycle
O d. psychographic
Which group determines a product's position relative to competing products?
retailers
O b. manufacturers
O. suppliers
d.
consumers
In differentiation and positioning, it is important to choose the right competitive advantage(s). Among the
important criteria to follow is that the competitive advantage should be
meaning that it is not easy
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