If you group customers on the basis of gender, age, or income level, so it is an example of а. None of the option is correct b. Marketing mix с. Market segmentation d. Strength and weaknesses

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
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If you group customers on the basis of
gender, age, or income level, so it is an
example of
а.
None of the option is correct
b.
Marketing mix
С.
Market segmentation
d.
Strength and weaknesses
Transcribed Image Text:If you group customers on the basis of gender, age, or income level, so it is an example of а. None of the option is correct b. Marketing mix С. Market segmentation d. Strength and weaknesses
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