Answers of both the questions (a) and (b) Q 6. “Women of different ages and segments take their Shampoos very seriously and will verycarefully select the ones suitable for their hair type. They may buy multiple hair products fordifferent usage and stages and will spend a lot of time in purchasing such products. On the otherhand men are least interested in shampoos and hair products. For them a single product works welland will spend least time purchasing such products."In view of above statement answer the following:6a. How do you promote a product which may be high involvement to one segment but low foranother?6b. Can a low involvement product be converted into a high involvement one?

Through heavy advertisements, brands can promote products that may be high in involvement to one…

Answered: 6a. How do you promote a product which…

6a. How do you promote a product which may be high involvement to one segment but low for another? 6b. Can a low involvement product be converted into a high involvement one?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Answers of both the questions (a) and (b)

Q 6. “Women of different ages and segments take their Shampoos very seriously and will very
carefully select the ones suitable for their hair type. They may buy multiple hair products for
different usage and stages and will spend a lot of time in purchasing such products. On the other
hand men are least interested in shampoos and hair products. For them a single product works well
and will spend least time purchasing such products."
In view of above statement answer the following:
6a. How do you promote a product which may be high involvement to one segment but low for
another?
6b. Can a low involvement product be converted into a high involvement one?

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