1. The desired exchange at a grocerant is for the customer to give up money in exchange for a prepared meal. True False 2. A grocerant is one strategic business unit (SBU) of a grocery store. True False 3. The inclusion of a grocerant does not give a grocery store a competitive advantage. True False 4. Sales would slump more at a grocerant during a recession than they would in the rest of the grocery store. True False 5. The Food and Drug Administration (FDA) would regulate grocerants. True False

1. The desired exchange at a grocerant is for the customer to give up money in exchange for a prepared meal. True False 2. A grocerant is one strategic business unit (SBU) of a grocery store. True False 3. The inclusion of a grocerant does not give a grocery store a competitive advantage. True False 4. Sales would slump more at a grocerant during a recession than they would in the rest of the grocery store. True False 5. The Food and Drug Administration (FDA) would regulate grocerants. True False

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Could you please help me with these.

1.
The desired exchange at a grocerant is for the customer to give up money in exchange for a
prepared meal.
True
False
2. A grocerant is one strategic business unit (SBU) of a grocery store.
True
False
3. The inclusion of a grocerant does not give a grocery store a competitive
advantage. True
False
4.
Sales would slump more at a grocerant during a recession than they would in the rest of the
grocery store.
True
False
5. The Food and Drug Administration (FDA) would regulate grocerants.
True
False

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