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As part of the process required before launch, one needs to consider the segmentation, targeting and positioning of the potential market.
In order for the business to market the new range of CDB oils successfully, the bases for segmentation should be carefully considered. These include:
o Geographic;
o Demographic;
o Psychographic;
o Behavioural.
Discuss any three behavioural segmentation bases you believe to be most relevant to the
CBD oil marketing strategy in South Africa.
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- You have been hired to develop a marketing plan for QANTAS Airlines. Discuss the 4 segmentation bases that may be used, and then recommend a target market for QANTASYou are required to select a commercial product/service/ offering of your choosing. This can be from any industry or any cartegory. You will then analyze the chosen product under the following categories. 1.Discuss the type of target market segmentation your selected product utilises, and fully justify you answer in the context of this example.Select a conglomerate or group of companies such as Grace Kennedy or Lasco and identify the segmentation bases and variables applicable for three (3) different products or companies within the Group. Recommend appropriate target marketing strategy for these products/companies. Identify the relevant USP being touted by each product and write a positioning statement for each product/company.
- Imagine you have been hired by an off-campus college bookstore as a marketing consultant. Explain what you think would be the best approach for segmenting their market? Note: pay attention to the details of the scenario and the current context. For example, The book store is OFF-CAMPUS, yet it is a COLLEGE bookstore. in the present, how many people actually walk into a bookstore to buy books? What type of people walk into a bookstore to buy books? - You can make educated guesses or assumptions about the bookstore and the comunity it servesThe grocery retail industry across America has always tended to involve healthy competition among the various firms in it. (1) Identify the various business competitors in this industry across any geographical location of your choice (County, City , or State ). (2) Determine the respective market shares of each of the largest THREE retail companies in this industry across your chosen geographical location. (3) Analyze the future marketing prospects facing the three industry leaders you identified in Question 2. (4) Provide a strategic planning dossier that identifies new market segments for the three industry leaders you identified in Question 2 .At the last Linking the Concepts, you segmented the U.S. footwear market. and select two companies that serve the footwear market. Describe their segmentation and targeting strategies. Can you come up with a company that targets many different segments versus another that focuses on only one or a few segments?
- Define what is meant by market segmentation and select 3 factors that M&S can use to segment "Per Una" market?Discuss the concepts of market segmentation and product positioning, and explain how they are related. What are the variables that can be used to segment markets? Also, how many variables should typically be used to segment markets efficiently? Justify your answer.As a marketing manager of the chosen company, you are required to prepare a marketing plan for the company’s new product or service to be launched in Hong Kong. Gather background information aboutthe industry, chosen company, its new product/service, market(s), competitors, and competing/ substitute products; Formulate a marketing plan for the new product/service carefully and intelligently; and
- Select a market or product category for study. Whether it’s a market in which the firm already competes, a new but related market or product category, or a totally new market, the overall market or product category should be clearly defined. Choose a basis or bases for segmenting the market: There are no foolproof procedures for selecting segmentation variables, but the segmentation scheme must produce segments that meet the four essential criteria discussed earlier in this chapter (substantiality, identifiability, and measurability, accessibility, and responsiveness). Select segmentation descriptors: Segmentation bases need to be clarified with descriptors to identify the specific segmentation variables to use. For example, if a company selects demographics as a basis of segmentation, it may use age, occupation, income, or some combination of these as descriptors. Profile and analyze segments: The purpose of this step is to determine the segments’ size, expected growth, purchase…Sports Marketing At CSU Stanislaus is considering adding a Sports Marketing program on campus. Discuss the possible types of target markets to whom CSU Stanislaus could direct the program, using multiple segmentation, targeting and positioning approaches. Discuss different types of research that CSU Stanislaus should undertake to support their decision. Besides potential students, what other stakeholders should CSU Stanislaus gather data about/from in order to support the decisions that need to be made? Is there a means by which CSU Stanislaus could test market the program?Identify various strategies for segmenting a market, which then will be used to choose one strategy for your pet supply store. List and discuss each of the strategies that can be used to develop a segmentation approach. Provide examples of each of the four strategies your pet store might use.