3. Deliberately explain the notoriety of market segmentation to tourism planning and development. Give two (2) examples relevant to your group study and elaborate.
3. Deliberately explain the notoriety of market segmentation to tourism planning and development. Give two (2) examples relevant to your group study and elaborate.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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3. Deliberately explain the notoriety of market segmentation to tourism planning and development. Give two (2) examples relevant to your group study and elaborate.
This is my answer but i'm not sure if its correct, can you add more and relate to it? thank you.
Market segmentation is a helpful strategy in tourism planning as it helps to understand the market scope better, know the demands and preferences of the consumer in regards to tourism, lastly, it helps to understand the opportunities for competitive advantage in the market. Additionally, it could also help form an effective marketing strategy that may result in overall consumer satisfaction. For instance,
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