! Marketing course (pls i need the answer inparagragh not writien by hand)Describe how marketing concepts :what market segmentation is and when touse it.the five steps involved in segmenting andtargeting markets.Recognize the bases used to segmentconsumer and organizational (business)markets.Develop a market product grid to identify atarget market and recommend resultingmarketing actions.how marketing managers position products inthe marketplace.can be applied to your personal and/orprofessional life (Be specific and provideexamples.)

Market segmentation: Market segmentation refers to the process by which the customers are divided…

Answered: Describe how marketing concepts : what…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

See similar textbooks

Similar questions

Statement: If the manager increased the price and operated at maximum capacity, the cafe would be profitable.Truthfulness: False If the cafe operates at the break-even price for their maximum capacity, it means that their revenues would be just enough to cover their costs, resulting in a breakeven point. There would be no profit in this scenario. Increasing the price while operating at maximum capacity may generate higher revenues, but it does not guarantee profitability as it depends on the costs involved. Statement: If the cost of coffee increased during the week, but the price remained the same, the cafe would still break even.Truthfulness: False If the cost of coffee increased while the price remained the same, it would directly impact the variable costs per cup. This would lead to a decrease in the gross margin per cup, and therefore the cafe would not break even. The increased cost of coffee would reduce the profitability unless the price is adjusted to compensate for the higher…
117- A high market share gives a firm which of the following advantages? Economies of scope Greater brand recognition Greater bargaining power for buyers Minimize threat of substitutes
When does an attempt exist?
Please do one question each. So one question for situation question. Do for problem question…
6.When negotiating. the tendency is to want to win! Give two reasons why this is not a good approach when managing contracted relationships.

Recommended textbooks for you

Principles Of Marketing

Marketing

ISBN:

9780134492513

Author:

Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:

Pearson Higher Education,

Marketing

ISBN:

9781259924040

Author:

Roger A. Kerin, Steven W. Hartley

Publisher:

McGraw-Hill Education

Foundations of Business (MindTap Course List)

Marketing

ISBN:

9781337386920

Author:

William M. Pride, Robert J. Hughes, Jack R. Kapoor

Publisher:

Cengage Learning

Principles Of Marketing

Marketing

ISBN:

9780134492513

Author:

Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:

Pearson Higher Education,

Marketing

ISBN:

9781259924040

Author:

Roger A. Kerin, Steven W. Hartley

Publisher:

McGraw-Hill Education

Foundations of Business (MindTap Course List)

Marketing

ISBN:

9781337386920

Author:

William M. Pride, Robert J. Hughes, Jack R. Kapoor

Publisher:

Cengage Learning

Marketing: An Introduction (13th Edition)

Marketing

ISBN:

9780134149530

Author:

Gary Armstrong, Philip Kotler

Publisher:

PEARSON

MKTG 12:STUDENT ED.-TEXT

Marketing

ISBN:

9781337407595

Author:

Lamb

Publisher:

Cengage

Contemporary Marketing

Marketing

ISBN:

9780357033777

Author:

Louis E. Boone, David L. Kurtz

Publisher:

Cengage Learning

SEE MORE TEXTBOOKS

Describe how marketing concepts : what market segmentation is and when to use it. the five steps involved in segmenting and targeting markets.