! Marketing course (pls i need the answer inparagragh not writien by hand)Describe how marketing concepts :what market segmentation is and when touse it.the five steps involved in segmenting andtargeting markets.Recognize the bases used to segmentconsumer and organizational (business)markets.Develop a market product grid to identify atarget market and recommend resultingmarketing actions.how marketing managers position products inthe marketplace.can be applied to your personal and/orprofessional life (Be specific and provideexamples.)

Market segmentation: Market segmentation refers to the process by which the customers are divided…

Answered: Describe how marketing concepts : what…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Statement: If the manager increased the price and operated at maximum capacity, the cafe would be profitable.Truthfulness: False If the cafe operates at the break-even price for their maximum capacity, it means that their revenues would be just enough to cover their costs, resulting in a breakeven point. There would be no profit in this scenario. Increasing the price while operating at maximum capacity may generate higher revenues, but it does not guarantee profitability as it depends on the costs involved. Statement: If the cost of coffee increased during the week, but the price remained the same, the cafe would still break even.Truthfulness: False If the cost of coffee increased while the price remained the same, it would directly impact the variable costs per cup. This would lead to a decrease in the gross margin per cup, and therefore the cafe would not break even. The increased cost of coffee would reduce the profitability unless the price is adjusted to compensate for the higher…
117- A high market share gives a firm which of the following advantages? Economies of scope Greater brand recognition Greater bargaining power for buyers Minimize threat of substitutes
Please provide your answers on a single page. Additional pages will not be rewarded. Question: Imagine that you set up your own business. Assume that your firm produces a single product. Please discuss in detail whether the market for your product satisfies the basic assumptions of perfectly competitive markets one by one.
1. You work for a luxury car dealership with multiple showrooms as a sales trainer. You're training a group of new showroom salespeople, and you've devised the following scenarios for them to consider. (a) A young couple with a small child has just entered the store searching for a new vehicle. Give three examples of 'Sales Strategies' that salespeople could employ. 15 (b) A man enters the showroom to buy his wife a car for her 50th birthday. Identify at least three verbal and non-verbal buying signals that salespeople should be aware of when making a car purchase. [Note: Verbal buying signals indicate the prospect has made an emotional shift and has already imagined owning, using, or operating the service or product you are selling. AND nonverbal buying signals include smiling, changes in posture, and rubbing chins or noses, which indicates rational thinking] 2.You work for an office furniture company and are an award-winning senior sales representative. Develop a blog post for the…
1.1 Create Modelling methods, Experiments and examples for IT in Family Owned Businesses: The study will be conducted using qualitative in accordance with the ethical principles of research, including informed consent, confidentiality, and voluntary participation. Participants will be informed about the study's purpose and procedures, and they will be given the opportunity to decline or withdraw from the study at any time. Confidentiality will be ensured by using anonymous questionnaires and protecting the identities of the participants in the report.
. Select an overseas country of your choosing and assume that you are employed in the human resources department for a large company. The company has just reached an agreement to open a new sales office in this foreign country in order to better serve customers in that market.Although support personnel will be hired locally, three sales representatives from headquarters will be transferred to this office for a period of two years in order to get it “up and running.” The national sales manager has asked you to prepare a report outlining the intercultural communication issues that these sales reps likely will face.Your team will be required to research the business communication in this country and write a report to your Board of Directors that addresses the following that may play a role in impacting the success of these sales representatives in establishing an office in the country.1. Prevailing norms of communication2. Nonverbal communication, 3. High context and low context…
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XYZ, shoe manufacturing company, was not fulfilling orders due to bad working condition in the factory The management of XYZ Corporation decided to launch an inquiry to find the actual reasons of this problem. Management found that orders were not being met due to the following reasons; • Huge noise created by machines • Production hall was not cleaned and it was leaving a very bad effect on the health conditions of workers, resultantly, they were unable to work efficiently and effectively. Due to the above mentioned two main reasons many shoes were being destroyed and ultimately causing order delays As a quality control manager, what changes would you suggest in the working environment of the Xyz Company so that It can overcome its problem of order delaying?"
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Please do not give solution in image format thanku Chapter 1 Assignment Answer the following questions. 1. What is the name of the head of International Monetary Fund (IMF)? 2. What is the title of that person's position. 3. What is the nationality of that individual? 4. State two purposes of IMF.

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Describe how marketing concepts : what market segmentation is and when to use it. the five steps involved in segmenting and targeting markets.