Please do one question each. So one question for situation question. Do for problem question… You are a salesperson for "Mr. Coffee"...your business is supplying offices andbusinesses with coffee makers (regular and single use), coffee, tea and supplies.You are visiting a potential new customer, Wilson Sales Ltd., who is havingproblems with their current supplier of coffee (a competitor of yours called CoffeeUnlimited). Because of the current supplier, Wilson Sales Ltd. often runs out ofcoffee, sometimes the machines break down, employees & guests wait a longtime...what are 2 each of Situation, Problem, Implication & Need-Payoffquestions that you can ask?

In the SPIN sales process, Situation questions are asked first in order to gain an understanding of…

Answered: So one question for situation question.…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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