A large discount store has used a balanced scorecard for several years. The store's vision is to provide customers with affordable products in a family-friendly shopping environment. The company's strategy has been to focus on reducing the wait times for customers when checking out and when asking questions on the sales floor. Performance measures for the last two years follows. Year 1 Year 2

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
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A large discount store has used a balanced scorecard for several years. The store's vision is to provide customers with affordable
products in a family-friendly shopping environment. The company's strategy has been to focus on reducing the wait times for
customers when checking out and when asking questions on the sales floor. Performance measures for the last two years follows.
Average sale (total revenue/total invoices)
Average variable cost per sale
Average customer wait time at counter
Average wait time for sales floor help
Total returns
Total revenue
Total labour cost
Utilities cost (electricity and phone)
Number of items out of stock
Employee turnover
(a)
Average sale
Average variable cost per sale
Average customer wait time at counter
Average wait time for sales floor help
Total returns
Total revenue
Total labour cost
Classify each performance measure according to one of the four balanced scorecard perspectives.
Utilities cost
Number of items out of stock
Year 1
Employee turnover
$37.5
$15.75
2.5 minutes
3 minutes
$142,500
$2,000,000
$500,000
$5,250
120
3
$30
$12
2 minutes
2 minutes
$135,000
$1,683,000
$495,000
$5,500
Year 2
Customer or financial
Financial or Internal
Internal
Customer
Financial
Learning and growth
180
5
Transcribed Image Text:A large discount store has used a balanced scorecard for several years. The store's vision is to provide customers with affordable products in a family-friendly shopping environment. The company's strategy has been to focus on reducing the wait times for customers when checking out and when asking questions on the sales floor. Performance measures for the last two years follows. Average sale (total revenue/total invoices) Average variable cost per sale Average customer wait time at counter Average wait time for sales floor help Total returns Total revenue Total labour cost Utilities cost (electricity and phone) Number of items out of stock Employee turnover (a) Average sale Average variable cost per sale Average customer wait time at counter Average wait time for sales floor help Total returns Total revenue Total labour cost Classify each performance measure according to one of the four balanced scorecard perspectives. Utilities cost Number of items out of stock Year 1 Employee turnover $37.5 $15.75 2.5 minutes 3 minutes $142,500 $2,000,000 $500,000 $5,250 120 3 $30 $12 2 minutes 2 minutes $135,000 $1,683,000 $495,000 $5,500 Year 2 Customer or financial Financial or Internal Internal Customer Financial Learning and growth 180 5
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