Customer satisfaction is the result of the right combination of: a. Quality, time and product warranty b. Discounts, quality and customer support c. Cost, quality and time 18. Defective products per million produced is an example of a(n): a. Innovation process measure b. Service-after-sale process measure c. Operations process measure

Customer satisfaction is the result of the right combination of: a. Quality, time and product warranty b. Discounts, quality and customer support c. Cost, quality and time 18. Defective products per million produced is an example of a(n): a. Innovation process measure b. Service-after-sale process measure c. Operations process measure

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

14. Customer satisfaction is the result of the right combination of:

a. Quality, time and product warranty

b. Discounts, quality and customer support

c. Cost, quality and time

18. Defective products per million produced is an example of a(n):

a. Innovation process measure

b. Service-after-sale process measure

c. Operations process measure

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