If Product Z costs $1000 Benefits 2300 units . and Product Y costs $1500 Benefits 4000 units A.Calculate the perceived value that the customer will get from product Z and Y. (show the formula and the calculation) B.Which one will the customer probably buy ? explain . *

If Product Z costs $1000 Benefits 2300 units . and Product Y costs $1500 Benefits 4000 units A.Calculate the perceived value that the customer will get from product Z and Y. (show the formula and the calculation) B.Which one will the customer probably buy ? explain . *

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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