To reduce uncertainty, buyers look for signals of service quality. True O False

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter1: An Overview Of Strategic Marketing
Section1.2: Dollar Shave Club: The Company For Men
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To reduce uncertainty, buyers look for signals of service quality. *
O True
False
Design contributes to a product's usefulness as well as to its looks. *
O True
O False
Products perceived by customers as of "good value" always have relatively
low prices.
O True
O False
Price plays a key role in creating customer value and building customer
relationships.
O True
False
Transcribed Image Text:To reduce uncertainty, buyers look for signals of service quality. * O True False Design contributes to a product's usefulness as well as to its looks. * O True O False Products perceived by customers as of "good value" always have relatively low prices. O True O False Price plays a key role in creating customer value and building customer relationships. O True False
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