To reduce uncertainty, buyers look for signals of service quality. *O TrueFalseDesign contributes to a product's usefulness as well as to its looks. *O TrueO FalseProducts perceived by customers as of "good value" always have relativelylow prices.O TrueO FalsePrice plays a key role in creating customer value and building customerrelationships.O TrueFalse

Quality is one of the major element that people look for in the product in order to…

Answered: To reduce uncertainty, buyers look for…

Business

Marketing

To reduce uncertainty, buyers look for signals of service quality. True O False

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Concept explainers

Six Sigma

Six Sigma’s usage for measurement standards goes back to Carl Friedrich Gauss, 1855, when the normal curve concept was introduced.

Quality Control

Quality Management System (QMS), Quality Assurance (QA) and Quality Control (QC) are part of Quality umbrella.

Question

To reduce uncertainty, buyers look for signals of service quality. *
O True
False
Design contributes to a product's usefulness as well as to its looks. *
O True
O False
Products perceived by customers as of "good value" always have relatively
low prices.
O True
O False
Price plays a key role in creating customer value and building customer
relationships.
O True
False

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