Answered: Which is the correct definition of…

Business

Marketing

Which is the correct definition of value added?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Which is the correct definition of value added?

Group of answer choices

The amount your customer is willing to pay for your product or service

The amount of value to your customer realized by using your product or service

The price your customer would be willing to pay if you had just one competitor

The price you charge minus your cost to deliver

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