According to this unit, asking a customer what they are willing to pay tells you which of the following? Group of answer choices How much the competitors think you should charge How close your customers think you

According to this unit, asking a customer what they are willing to pay tells you which of the following? Group of answer choices How much the competitors think you should charge How close your customers think you

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

According to this unit, asking a customer what they are willing to pay tells you which of the following?

Group of answer choices

How much the competitors think you should charge

How close your customers think you are to competitor prices

How much it cost to you to provide the product or service

The true value of your product

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