4) You are opening a bookstore, and now working on the marketing plan. a. Select two target markets for your business. Please explain the criteria you considered in segmentation. b. Present an appropriate marketing mix for each target market. Provide explanations on your decisions. Marketing Mix Target No Target Market 1
4) You are opening a bookstore, and now working on the marketing plan. a. Select two target markets for your business. Please explain the criteria you considered in segmentation. b. Present an appropriate marketing mix for each target market. Provide explanations on your decisions. Marketing Mix Target No Target Market 1
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 2DYMP
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thank you ver much in advance.
![4) You are opening a bookstore, and now working on the marketing plan.
a. Select two target markets for your business. Please explain the criteria you considered in segmentation.
b. Present an appropriate marketing mix for each target market. Provide explanations on your decisions.
Target
Target
Marketing Mix
No
Market
1
2](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F349d287b-9727-4293-a322-6ee99676d0e4%2F51205cda-b0d9-4684-a325-6cb9cf28d66c%2Fc3fwhx_processed.png&w=3840&q=75)
Transcribed Image Text:4) You are opening a bookstore, and now working on the marketing plan.
a. Select two target markets for your business. Please explain the criteria you considered in segmentation.
b. Present an appropriate marketing mix for each target market. Provide explanations on your decisions.
Target
Target
Marketing Mix
No
Market
1
2
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