(a) What marketing research did Vivian Callaway execute? (b) What were the critical questions that led her to conduct research and seek expert advice? (c) How did this affect the product’s marketing mix price, promotion, packaging, and distribution decisions?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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(a) What marketing research did Vivian Callaway
execute? (b) What were the critical questions that
led her to conduct research and seek expert advice?
(c) How did this affect the product’s marketing mix
price, promotion, packaging, and distribution
decisions?

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