The owner of JustRight grocery use market information classified as segmentation bases to segment consumer goods and service markets. These criteria include demographic, behavioural, psychographic, and psychological factors. Which of the following does not constitute a psychographic segmentation? Select one: A. A Roman Catholic, with a graduate degree B. Enjoys healthy living C. Enjoys Netflix box sets D. Buys quality rather than economy

Q: Which segmentation base is used by this company?

A: The segmentation is done to divide the customers with similar characteristics in a group this makes…

Q: This External Environmental Factor helps shape and understanding of the customers who are being…

A: Businesses do not operate in isolation. They exist in a continuously changing environment which has…

Q: When an Idaho-based discount hardware chain sent snow shovels to its Augusta, Georgia, store in…

A: When an Idaho-based discount hardware chain sent snow shovels to its Augusta, Georgia, store in…

Q: Segmentation assumes that customers in the same segment have similar preferences and buying behavior…

A: Mass marketing can be explained as marketing in which the company tries to market its goods or…

Q: identify a compagny and create a profile of their target consumer using segmentation factors

A: Market segmentation is the process to group people together such that people in it have common…

Q: List and explain the major demographic characteristicsfrequently used in segmenting consumer markets

A: Consumer market segmentation is the way to divide the market into various parts so that an…

Q: Briefly discuss the four criteria used to select targe markets. Include the importance of the…

A: Target markets: It means the group of consumers which are targeted by the companies to sell their…

Q: How would you contrast demographic and behavioral segment schemes? Which one(s) do you think would…

A: In market segmentation, consumers are identified as groups in order to present specific products or…

Q: company has defined its market segments, it can entre only one segment Select one: True False

A: An organization offers its products in a marketplace where people purchase the products and services…

Q: Select one of the following products and explain how youwould use segmentation by income and…

A: Market segmentation allows you to target only the people who are most likely to become satisfied…

Q: What are the diffrent ways to segment a consumer market? Does it makes sense to use more than just a…

A: After the production process, the marketing process starts in an organization which helps to promote…

Q: The marketer of Rolex watches should use: Select one:   a. Differentiated or segmented marketing b.…

A: Marketing strategies are tactics used by companies to achieve the marketing objectives of the firm.…

Q: Describe what a car manufacturer should do if he decides to pursue; Production orientation Product…

A: Orientation is business refers to the core value of business that helps the organization to fulfill…

Q: Demographic: Age – mainly young people, people between the age groups 12 – 50 years. Income –…

A: Segmentation and targeting are the first and most important activities of marketing process. The…

Q: The consumer: describe the target market profile. Product: iBasket - Guopeng Liang Guopeng Liang…

A: Product: iBasket - Guopeng Liang Guopeng Liang target market profile focus on as below –…

Q: List at least three different segmentation options within each of the four broad segmentation…

A: Segmentation is a strategic marketing approach that involves dividing a broad market into smaller,…

Q: A college wants to focus its marketing efforts on retention of current students. They have a choice…

A: Before getting into the question, let’s first understand the concept of segmentation. Segmentation:…

Q: Identify and briefly describe 1-3 segments that this company serves. WALMART Walmart Geographic…

A: Market segmentation is a practice of consolidating target customers into different groups based on…

Q: In this learning activity, we will develop skills related to explaining market segmentation and…

A: Marketing strategy is a process that can enable an organisation to focus its limited resources on…

Q: Grandma Maria’ Vegetables Company targets two markets. About 40 percent of their customers buy their…

A: Grandma Maria’ Vegetables Company targets two markets. About 40 percent of their customers buy their…

Q: Give a clear identification and description of the different ways your chosen market is/can be…

A: Segmentation is a key strategy used by businesses to target their marketing efforts towards specific…

Q: What variables might be used to segment these in-dustrial markets? (a) industrial sweepers, (b)…

A: The segmentation in marketing is initiated during research process that help to know about potential…

Q: The consumer: describe the target market profile. Product: iBasket - Guopeng Liang Guopeng Liang…

A: Ibasket is a wireless, remote controlled appliance that can be monitored via a personal computer or…

Q: Highlight with examples why a researcher would use Behavioral and Psychographic segmentation for a…

A: Market segmentation: Dividing a broader set of consumers into smaller set or sub-groups on the…

Q: The microbrewery Hops Mikrobryggeriet Hops is a small brewery that says that they make "beer for…

A: The expansion of a marketing strategy is very necessary and exciting. So establishing a…

Q: uca, a customer who buys Coca Cola during lunchtime everyday is a target for companies selling…

A: Behavioral segmentation .

Q: CHOOSE ONE OF THE VALS SEGMENTS AS A POTENTIAL TARGET MARKET FOR EACH OF THE FOLLOWING OFFERING AND…

A: VALS stands for "Values, Attitudes, and Lifestyles," and the framework divides the population into…

Q: Personal Value is defined as “an enduring belief that a specific mode of conduct or end-state or…

A: The Rokeach Value Survey (RVS) is a value classification system invented by social psychologist…

Q: What can be the segmentation strategy of a stainless steel pan with digital thermometer reading that…

A: Disclaimer: Since you have asked multiple question, so we will solve the first question for you. If…

Q: Which of the following would most likely benefit from being categorized as segmentation by product…

A: Product usage segmentation is a marketing strategy that involves categorising customers based on…

Q: A market segment which the company serves is called as a. loyal market b. potential market O c.…

A: Answer - d. Target Market

Q: the 4 P marketing model (Product, Price, Place and Promotion) is still relevant compared to the 4 A…

A: The promotion mix, conjointly noted as that of the selling strategy, is that a good sort of…

Q: Market Segmentation Geographic Nations, regions, states, countries, cities Age, gender, family size,…

A: Market segmentation can be described as grouping potential customers into different segments as per…

Marketing Plan

A marketing plan is a roadmap used by a business organization to execute and track its marketing strategy. In other words, it is a set of specified actions intended to attract potential customers and clients and influence them to buy the product and services of the business organization.