In your opinion, among the four (4) major segmentation variables, which is the most important? Explain Why?As a marketer, why segment the market? Explain what approaches can be used to segment the market and how can this lead to competitive advantage.Identifying and explain three (3) benefits of market segmentation.State the relationship between market targeting and market segmentation in the process of marketing strategy. Is market targeting important in the process? Elaborate your answer.In your outlook, which do you think is the most effective among the (4) strategies of market targeting? Explain why? Which do you think among the four will become profitable in gaining a successful business outcome considering with enough resources?

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Answered: In your opinion, among the four (4)…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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In your opinion, among the four (4) major segmentation variables, which is the most important? Explain Why?
As a marketer, why segment the market? Explain what approaches can be used to segment the market and how can this lead to competitive advantage.
Identifying and explain three (3) benefits of market segmentation.
State the relationship between market targeting and market segmentation in the process of marketing strategy. Is market targeting important in the process? Elaborate your answer.
In your outlook, which do you think is the most effective among the (4) strategies of market targeting? Explain why? Which do you think among the four will become profitable in gaining a successful business outcome considering with enough resources?

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ISBN:

9780134492513

Author:

Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:

Pearson Higher Education,