uca, a customer who buys Coca Cola during lunchtime everyday is a target for companies selling carbonated drinks because of his repeated consumption of the product. This information is essential when dividing the market through what kind of segmentation? Consumption segmentation Demographic segmentation Geodemographic segmentation Behavioral segmentation Geographic segmentation Psychographic segmentation
uca, a customer who buys Coca Cola during lunchtime everyday is a target for companies selling carbonated drinks because of his repeated consumption of the product. This information is essential when dividing the market through what kind of segmentation? Consumption segmentation Demographic segmentation Geodemographic segmentation Behavioral segmentation Geographic segmentation Psychographic segmentation
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Luca, a customer who buys Coca Cola during lunchtime everyday is a target for companies selling carbonated drinks because of his repeated consumption of the product. This information is essential when dividing the market through what kind of segmentation?
Consumption segmentation
Demographic segmentation
Geodemographic segmentation
Behavioral segmentation
Geographic segmentation
Psychographic segmentation
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