The microbrewery Hops Mikrobryggeriet Hops is a small brewery that says that they make "beer for beer nerds", ie the small group of consumers who have beer as a strong interest or lifestyle. According to Baines et.al, this is called a ___ targeting strategy. Choose an alternative: Distinct / Clear Wide / Available Undifferentiated / Unclear Focused / Concentrated Differentiated / Overall
The microbrewery Hops Mikrobryggeriet Hops is a small brewery that says that they make "beer for beer nerds", ie the small group of consumers who have beer as a strong interest or lifestyle. According to Baines et.al, this is called a ___ targeting strategy. Choose an alternative: Distinct / Clear Wide / Available Undifferentiated / Unclear Focused / Concentrated Differentiated / Overall
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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The microbrewery Hops
Mikrobryggeriet Hops is a small brewery that says that they make "beer for beer nerds", ie the small group of consumers who have beer as a strong interest or lifestyle. According to Baines et.al, this is called a ___ targeting strategy.
Choose an alternative:
Distinct / Clear
Wide / Available
Undifferentiated / Unclear
Focused / Concentrated
Differentiated / Overall
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