1) Accordging for the text above, discuss some examples of Marketing Environment that evaluate the accuracy of the statement above. Try to consider some of your own patterns in the light of different types of consumption practices.
((Behavior associated with consumption is related to many factors- psychological/mental, social, economic etc.
Social factors include the family type and choices, reference groups- group of people with whom a person associates with, and status/position in the society, which affects the buying & consumption pattern.
Cultural factors includes a particular pattern followed by people as is followed by his/her culture or subculture(nationality etc.), social class: education, family background etc.
Personal factors include the various attributes that affects the consumer choice & behavior and are related to age of the person (eg, differences arising in choices because of old age factors), income, lifestyle followed (eg. preference for healthy or junk food).
Economic factors depends the position of a nation economically which affects the personal income of the residents (& hence the
1) Accordging for the text above, discuss some examples of
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