Consider the demographics and lifestyles of Australian or any Western society. Discuss how variables you studied in this topic (populatión characteristics, gender roles, ethnic markets, generation cohorts, perceived age, lifestyle determinants, etc.) can influence the consumer purchasing decision of desktop computers.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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Consider the demographics and lifestyles
of Australian or any Western society.
Discuss how variables you studied in this
topic (populatión characteristics, gender
roles, ethnic markets, generation cohorts,
perceived age, lifestyle determinants,
etc.) can influence the consumer
purchasing decision of desktop
computers.
Transcribed Image Text:Consider the demographics and lifestyles of Australian or any Western society. Discuss how variables you studied in this topic (populatión characteristics, gender roles, ethnic markets, generation cohorts, perceived age, lifestyle determinants, etc.) can influence the consumer purchasing decision of desktop computers.
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