Answered: What is segmentation bases (variables)?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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What is segmentation bases (variables)?

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Market segmentation ordinarily includes framing gatherings of comparable individuals. The attributes of individuals that are utilized to decide whether individuals are comparative are called division factors. For instance, on the off chance that sectioning a market depends on the time of individuals, at that point, age is the division variable.

"A segmentation premise is characterized as a bunch of factors or qualities used to dole out likely clients to homogeneous gatherings."

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